Babson DiagnosticsTM
A health care technology company with a new vision for diagnostic blood testing

How BetterWay™ works

Reimagined blood testing for the modern customer

  1. 1

    Pharmacy Visit

  2. 2


  3. 3


  4. 4


  5. 5


  1. pharmacy

    Retail & digital ease

    Customers and clinicians can order securely online. With a visit code delivered to the mobile phone, the customer heads off to their preferred local pharmacy.

  2. microsampling blood

    10x less than venipuncture

    Our innovative finger device is designed to enable the pharmacy team to reliably collect a high quality, pea-sized microsample of blood.

  3. blood sample handling

    Increases sample utilization by 93%

    Our device automates sample preparation and maintains optimal conditions. It is designed to reduce human interaction and error, while maximizing sample quality.

  4. diagnostic test microscope

    Consumes 40% less sample

    We transport samples to our CLIA-certified lab. Proprietary miniaturized assays are designed to run more tests with less sample.

  5. diagnostic test results

    Enabling informed decisions

    We make sure you and your clinician get medically-accurate information that is easy to understand and act on. Results are available usually in a day or two.

Person-centered preventive care

Eliminating unnecessary barriers to diagnostic blood testing.

People shouldn’t have to take off work, drive out of their way, or sit in a waiting room for hours to get a routine blood test. We have the opportunity to provide diagnostic testing services in the places customers already visit as part of their day-to-day routines: their local pharmacy, shopping center, or grocery store.


Get the right answers. Babson Diagnostics’ proprietary technology is designed to produce diagnostic results you and your doctor can trust for your annual physical exam and decisions about your care.

proud Babson scientist
 man looking at directions on his phone while driving


Test your blood, not your patience. Retail pharmacies are closer to you, open longer hours, and don’t make you wait all day.


Lower prices, shown upfront, with no surprise bills. Eligible to be covered by insurance when diagnostic blood tests are ordered by your doctor.

mother with child happily making a transaction
happy older woman in good health


Take control of your health. Order your own blood tests without a prescription (where available) get same-day or next-day results that are easy to understand, and track your personal health goals.

Clinical studies

Babson Diagnostics is a Science-first company named in honor of Art Babson, who revolutionized diagnostic science with a focus on producing accurate, repeatable results. We are founded on the principle that scientific rigor can never be compromised.

Prior to commercialization, we are working with local and national retail pharmacies to validate our technology by conducting clinical studies intended for peer-reviewed publication.