Babson DiagnosticsTM
A health care technology company with a new vision for diagnostic blood testing

How BetterWay™ works

Reimagined blood testing for the modern customer

  1. 1

    Pharmacy Visit

  2. 2


  3. 3


  4. 4


  5. 5


  1. pharmacy

    Retail & digital ease

    Customers and clinicians can order securely online. With a visit code delivered to the mobile phone, the customer heads off to their preferred local pharmacy.

  2. microsampling blood

    10x less than venipuncture

    Our innovative finger device is designed to enable the pharmacy team to reliably collect a high quality, pea-sized microsample of blood.

  3. blood sample handling

    Reduces sample waste by 93%

    Our device automates sample preparation and maintains optimal conditions. It is designed to reduce human interaction and error, while maximizing sample quality.

  4. diagnostic test microscope

    Consumes 55% less sample

    We transport samples to our CLIA-certified lab. Proprietary miniaturized assays are designed to run more tests with less sample.

  5. diagnostic test results

    Enabling informed decisions

    We make sure you and your clinician get medically-accurate information that is easy to understand and act on. Results are available usually in a day or two.

Eliminating barriers to blood testing

BetterWay is focused on the most important element of testing: the patient

People shouldn’t have to take off work, drive out of their way, or sit in a waiting room for hours to get a routine blood test. We’ve created a service that delivers consistent, quality testing with a finger collection using a small amount of blood - about the size of a pea -  in the place you already visit as part of your day-to-day routine: your local pharmacy.


Get the right answers. Babson Diagnostics’ proprietary technology is designed to produce medically accurate results patients and clinicians can trust for annual exams, chronic condition management, and screenings.

proud Babson scientist
 man looking at directions on his phone while driving


Retail pharmacies are closer, have more convenient hours, and don’t make customers wait all day. 85% of our preference study participants said they preferred the pharmacy location over traditional blood testing settings.*


Customers can order tests for themselves or have their clinician order as part of their care. Our prices are shown clearly on our test menu and are eligible to be covered by insurance when ordered by the clinician.

mother with child happily making a transaction
happy older woman in good health


We believe health improves with innovation applied to one of its most critical points. BetterWay gives medically-accurate results that are easy to understand, and helps track to personal health goals.

Clinical studies

Babson Diagnostics is a Science-first company named in honor of Art Babson, who revolutionized diagnostic science with a focus on producing accurate, repeatable results. We are founded on the principle that scientific rigor can never be compromised.

Prior to commercialization, we are working with local and national retail pharmacies to validate our technology by conducting clinical studies intended for peer-reviewed publication.


(*) Babson Consumer Preference Study, 2020